New feature product launch

My Role: Lead Product Designer. I partnered closely with the product owners and technical project leads to define the requirements for the launch experience. I lead weekly design reviews with the core team and had regular experience checkpoint reviews with leadership in design, marketing, and R&D.

The Challenge: Design an internet based faxing solution that:
• Meets the basic needs of the infrequent consumer fax user
• Is robust enough for the needs of small and enterprise level users
• Provides feature parity compared to traditional hardware fax machines allowing businesses to remove older hardware and dedicated fax lines from the office.